Pure Effect x Formex 2026

Pure Effect makes clothes and items fresh without you having to wash them. At least for today. This applies to all textiles, including interiors and hard-to-wash items. Hang up, spray on, wait a couple of hours. Good bacteria fight odor-producing bacteria, and the technology is called biotechnology. Less washing saves clothes, the environment, and your wallet. And it's a life hack - easy to take on a trip or to save a sofa, for example.

Are you a buyer or just curious? Get in touch!
Linda Rosendahl Nordin, CEO and co-founder, linda.nordin@pureeffectsweden.com +46 70-378 43 55.

Press: https://www.pureeffectsweden.com/pages/press

Feel free to listen to our story in the interview with British Monocle (7min).

This year, you will see us at Formex in the product exhibition Sustainability stand – all to inspire both exhibitors and visitors to think and act more sustainably. Formex's ambition is to be a platform for knowledge sharing on sustainable transition within interior design.

Formex is the most important meeting place for interior design in the Nordic region and will be held from August 26-28 at Stockholmsmässan. Read more at www.formex.se.