Projects & Reports

We are driven by our environmental commitment and our curiosity about what happens when science meets everyday life, and bacteria meets behavior. Together with researchers, artists, and innovators, we participate in projects that test new ways of understanding, measuring, and changing how we wash, care for, and value our clothes and other consumer items.

The goal? To reduce global washing. Why? To extend the life of clothes and items by removing odors, reducing resource waste, and contributing to the circular transition – one wash at a time.

With each collaboration, we learn more about how biotechnology, design, and human habits can create real change. Real impact. And about how small behavioral shifts can make a big difference, both for our wardrobes, the environment, and our daily lives.

 

Read more about projects Pure Effect has participated in:

• I-Tex -Intelligent use of Innovative Textiles for a healthier near-patient hospital environment
  
  
• Rethink Bacteria - a SciArt project about the invisible microbial world we live in 
  
  
• LCA – Laundry vs. Textile Spray. Two master's theses in collaboration with KTH on clothing care, environmental impact, and life cycle analyses of Pure Effect's textile spray
  
  
• Wargön Innovation's tests of Pure Effect, within the framework of the EU project "Innovation environment for sustainable production and circular flows"
  - Test 1. Difficult-to-wash garments
  - Test 2. Sustainability benefits
  - Test 3. Mapping of function on different materials
  - Test 4. Field tests LowWash & NoWash
  
  
• TEXERGI - Energy saving through textile management in everyday life. Funded by the Swedish Energy Agency within the program call "Creating new solutions for an energy-efficient everyday life with the help of design and behavioral science," coordinated by SVID, the Swedish Industrial Design Foundation (started Oct 2025)