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Removes odor when you can’t, don’t want to, or don’t feel like washing.
Pure Effect Textile Spray removes odor and refreshes clothes and gear without the need to wash them. Works just as well on a linen shirt and a wool sweater as on workout clothes and sports equipment. A real life hack.
Spray, wait, use again.
How does it work?
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Why do textiles start to smell?
Odor starts when bacteria break down sweat, oils, and skin residues. If the wrong bacteria take over, this process creates unpleasant smells that spread through the air.
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Meet Bacillus subtilis
Our biotechnological formula restores balance by adding good bacteria that push out odor-causing ones. Instead of masking smells, it neutralizes them at the source.
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Hard-to-wash materials? No problem!
With its antistatic effect and gentle pH, the formula is safe for materials that can handle a little moisture. It works beautifully on delicate textiles like wool, cashmere, silk, and down – and also on furniture and technical sports and outdoor fabrics.
FAQ
✓ How to use Pure Effect Textile Spray?
Take out the garment or item you want to spray
1. Spray
Spray directly onto the material from a distance of 30 cm. Spray generously and make sure to cover the entire smelly surface.
2. Wait
Let it sit at room temperature for a few hours while the good bacteria combat the odor-producing ones. Tough odor? Repeat and remember to spray where the odor is.
3. Use again
Done, the garment or item is ready to be used again ✓
✓ Which materials does Pure Effect Textile Spray work on?
Short answer: all materials that can withstand a little moisture.
Pure Effect Textile Spray is pH-neutral and designed to be gentle even on delicate materials. Since it does not contain alcohol or harsh solvents, it is kind to both fibers and finishes that can easily fade with traditional washing.
It therefore works perfectly on:
Silk and satin, wool and cashmere, linen and cotton, functional materials, sequins, tulle and other decorative details, fur, feathers and other natural materials (surface application), outerwear and jackets (where it is usually the lining that carries the smell.)
Even leather and suede, which can be stained by water?
Yes, even leather and suede can withstand a light, light rain or the moisture from sweat in, for example, a shoe. So a light mist of Textile Spray is also fine. But spray from a distance to avoid staining the surface.
✓ There are other sprays and linen waters – why should I use Pure Effect Textile Spray?
Most textile sprays and linen waters do one thing: they smell good. They basically consist of perfumed water that layers a scent on top of the problem. This means that the smell will return as soon as the perfume fades, because nothing has fundamentally changed.
Pure Effect works differently. Our Textile Spray is designed to remove the very source of odor – organic residues that accumulate in fibers and on surfaces when we use our clothes, shoes, and equipment. Instead of masking, our biotechnology breaks down what causes the smell.
The result is cleaner textiles and surfaces, less wear and tear, and significantly fewer unnecessary washes.
By using Pure Effect continuously, you truly keep bad odors at bay and extend the lifespan of your belongings. It's the same logic as in nature: removing the cause instead of covering up the symptoms.
And in a society where we often overuse strong chemicals and strive for sterile environments, it's actually smarter – and gentler – to rely on beneficial microorganisms and natural processes. It's both more effective and more sustainable.
✓ Does Pure Effect Textile Spray also remove stains?
Yes, it works on organic and biodegradable stains. It works best on fresh stains but can also remove older stains with repeated treatment.
Spray at close range and dab gently, do not rub. Leave for a few hours and repeat if necessary.
Organic stains include sweat, food, wine, coffee, body oils and similar. How well a stain comes off depends on what it consists of, how long it has been there and what material it is on.
It does not work on, for example, motor oil, nail polish, or synthetic dyes. Even some organic stains can be difficult, e.g. bright yellow curry on a white tablecloth or fatty chili oil with a lot of pigment.
✓ What does the 30-day satisfaction guarantee mean?
Your satisfaction is our top priority. If our products don't meet your expectations after 30 days of use, we'll give you your money back!
✓ What are the shipping costs and how quickly will my order be delivered?
Delivery within Sweden
SEK 39, always FREE SHIPPING for orders over SEK 500.
Delivery within 1-4 business days.
Delivery within Europe:
7 Euros.
Delivery within 5-10 days.
Shipping to the rest of the world:
10-20 Euros (see at checkout).
Delivery within 10-15 days.
Delivery via PostNord/DHL/FedEx.
Our Story
"Since always, the world of microorganisms has evoked our sense of wonder. They are the dark matter of biology: Omnipresent, but invisible. Minuscule, but wielding great power. Simplistic, but utterly essential to every ecosystem on the planet.
Since always, we wanted to be an active part of the green transition. Our interest in environmentally friendly solutions, a sustainable future and transformative, societal change soon developed into a passionate driving force.
Biotechnology served as our bridge between worlds.
With Pure Effect, we could finally introduce our cleaning products - everyday, easy-to-use applications of scientific research - intended to facilitate sustainable living and a more beautiful life."
Joachim Åhlander & Linda Rosendahl Nordin, Pure Effect